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 Partners have the unique challenge of balancing the scales of productivity with recruiting. Often occasions when productivity is high, recruiting is down. And, when recruiting is high productivity often falls short. Well, the starting place to simply help balance those scales lies in establishing the proper brand for the office. A standard mistake many partners make about branding is which they don't develop their particular office brand at all. They believe that national already created the brand and making any changes to it'd change the national corporate brand -- untrue. By only articulating the national corporate brand, you are simply supplying a general commodity -- which makes it difficult to compete and differentiate.raised letter signs

Listed below are 5 basic steps to help you and your team develop the proper brand for your workplace:

STEP 1) Select an emphasis group who can help you develop your winning brand strategy. Ideally, it is helpful to own someone who's long established in the insurance industry; someone who's a rookie, a real estate agent in the 10 year category and several who've recently gone through the work search process in the insurance field. In addition, select several agents that are what I like to call high "high-flyers", several that are "mid-flyers" and several that are "low-flyers" ;.The differing perspectives may help define so how compelling the resulting positioning strategy will be.

STEP 2) Have a good hard look at the competition. Ahh, the enemy. Those individuals (or companies) we like to hate. To be able to develop your brand you need to also figure out what their brands are a symbol of and how they position themselves for you to strengthen your strategies. What're their strengths? What're their flaws? Where are they inconsistent with their brand? As the truly amazing generals once said, "Know thine enemy."

STEP 3) Utilize market research. Survey past and current applicants. Survey your past and current agents. Find out what they cared about the most and what they cared about the least. What motivated them to become and agent? What motivated them to make? What were their hot buttons? In this you'll discover brand positives and negatives - both of which will inject a dose of reality into the process.

STEP 4) Discover what your corporate brand stands for. What's your local corporate ideology? What core values would you are a symbol of as a team of partners? What's your highest driving mission? Again, your national corporate brand may have established some answers for these questions, but you are able to personalize your ideology at the neighborhood level. Your potential recruits and agents aren't just working for the national insurance company -- in the long run, they really work for you and especially for that which you stand for. Why does your workplace team exist and why should all of your agents care? It is this you will mine your opportunities to see what truly differentiates your brand from the competition.

STEP 5) Roll out your brand strategy. Rolling out your brand strategy might be as challenging as developing it. Have an idea at every stage of the company where you can communicate your brand. Mastermind with your key players and with your focus group how your brand -- your local corporate ideology will be articulated to both potential recruits, to your current team of agents and and to your books of clients.

With today's recurring lay-off's and downsizing you can find much bigger and higher qualified pools of candidates to recruit agents from. The benefits of branding have a great impact on recruiting. Unlike popular belief, people aren't wooed to industries and companies by salary figures alone. The culture, the philosophy, the attitude, the tempo, the atmosphere, the people -- all balled together because the brand makes a profound impact on a person's degree of fulfillment and happiness.

Establishing the proper brand and successfully communicating that consistently to your team of agents may also have a powerful impact on the productivity. In any company, it's rarely about selling the actual product or service that is being transacted. The starting place for achieving high productivity gets buy-in to a larger cause that you have created with your brand. That crusade goes beyond simply selling more of product X. It's not about the merchandise; it's about the crusade. And, that gets produced by your brand.

Yoon Cannon is a systemic business growth coach, consultant and speaker situated in Philadelphia, Pa. She specializes in aiding entrepreneurs take their companies beyond the Million Dollar milestones through branding, sales & marketing, hiring and training.raised letter signs