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 The moment you throw around words like "Ethical", I get ready for a lecture on morality and religion. That's not the intent of this article. However I'll give you a sliding scale and you can impose your own sense of ethics and morality to determine which end of this scale you're comfortable with. I am quite convinced that ethics is just a sliding scale afflicted with Risk, Reward and Motivation Buy Trustpilot Reviews.

· Risk = Likelihood of punishment

· Reward = Size of the prize

· Motivation = Emotional drive based on positive or negative circumstances.

For instance, if you ask most people if they'd eat food from a dumpster, most would say "Hell No" ;.However, as your hunger grows and your alternatives for something better recede, your willingness to partake of the dumpster dining experience will grow.

When it comes to reviews there is the obvious question of what will reviews do for me. I believe you will find four primary benefits for reviews:

1. Ego boost for the business enterprise owner. "They like me!, They really like me!"

2. Social signals to the search engines that folks are engaging along with your company. This will effect ranking to a small degree.

3. A visual indicator which makes your organization listing stand out. In the instance of a Google listing, the 5 yellow stars appear after you obtain 5 reviews and which makes your maps listing more noticeable and more prone to get clicks or calls.

4. Positive affirmations to your new potential customers that others are finding that which you provide to be of value.

Obviously, the fourth is the primary factor of interest. 60% of online shoppers look at reviews before creating a decision. Refer to link at the bottom.

Most business owners already know this. So, reviews are something that business owners want. However, I've seen lots of confusion about where in actuality the reviews should really be placed and simply how much value and weight they carry. The primary value is based on credibility from potential customers and possibly search engines. Here are where the majority of the reviews find yourself and the worthiness they carry.

· Company Website: Written Review - This kind of review carries no weight with search engines and hardly any credibility with potential customers because everyone knows you control the internet site and you can put anything you need on the whatever the truth of the statement or if the customer is just a real person or not.

· Company Website: Video Review - This carries more weight along with your potential customers because people can easily see that it is a genuine person and not just a creation of your imagination. They still don't know if this person is actually a customer of yours or simply a buddy that owes you a favor, but it seems more realistic. Often times these types of reviews are good for a particular product page or the page that discusses a service you provide.

· Google Plus: This tends to hold more weight with potential customers since they know you can't delete a bad review and it's slightly difficult to fake the reviews.

· Yelp: This tends to hold more weight than Google reviews because it's even harder to fake these reviews and you can't delete bad reviews from this forum. This review platform carries lots of credibility with Google as well. Yelp has a faithful following and there are certainly a lot of men and women who use that as opposed to a search engine.

· Facebook: It's good to really have the stars and a published review on Facebook because there are loyal Facebook followers giving this platform credibility. Although you can't delete bad reviews from Facebook, it's not really a well-known fact.

· Yellow Page or Dex: It's good to own a minumum of one review on this platform because it will influence that group of individuals who prefer to use this search tool.

· Other locations that you may want to own reviews include: Citysearch, Manta, Superpages, Kudzu, Best of the Web, and Better Business Bureau. If you will get reviews on Angie's list those are pretty solid as they are almost impossible to fake.

Now that you know the worthiness of reviews and where to put them it's time to deal with the initial question of should you "pay" for them?

As you may know, it's against Google's terms of service to pay for reviews: "Conflict of interest: Reviews are most valuable when they are honest and unbiased. If you possess or work on a spot, please don't review your own business or employer. Don't offer or accept money, products, or services to write reviews for a business or to write negative reviews about a competitor. If you're a business owner, don't put up review stations or kiosks at your place of business simply to request reviews written at your place of business.

Yelp doesn't even want you to ask customers for reviews!

Those are some of the more strict rules for reviews. Most of the other business listing sites where you could put reviews are much more liberal in their policies.

To help keep this simple, let's just use these categories regarding ethical standards.

1. Morally Ambiguous - You bribe, cheat, steal and take blackmail photo's to get any and every review you can squeeze out of men and women that are not even your customers.

2. You "encourage" clients to offer you a review on the area of the web which will benefit you the most.

3. You simply let karma look after you by allowing whatever happens to happen.

Option 1 might benefit most areas on the net, but not Google, Yelp or Angies list. Those three review areas will either not allow it to happen to begin with, or they will delete your reviews or your organization listing completely.

If you believe nobody will see out, try putting your offer on the net and discover how quickly your competition sends it to Google or Yelp.

Option 2 may be the grey area that needs to be viewed in more depth.

Option 3 will most likely bring about little happening at all, because people are busy and more often than not can't be bothered. The exception to the rule is foot and drink. For reasons uknown everyone wants to share with you what they had to eat. One other thing to think about is that whenever a person is pleased with you they will tell nobody and when they are mad at you they will tell everybody. So, negative reviews will look after themselves.

Regarding option 2, there are certainly a few issues that people did to get reviews.

· Offer a discount for services if the customer does a confident review before they leave. This really is a successful process, but nothing will stop them from deleting the review when they leave. Are you aware that ethics of this, I'll leave that around you.

· Ask the customer for an evaluation via email. It is rather common for a business to email their list of clients requesting an evaluation and offering instructions on how best to do it.

· Asking for reviews through social media. Identical to above, just different delivery.

· Getting a customer to offer an evaluation on the cellular phone before they leave. Very effective.

· Having a drawing for a present if the customer can prove they did a review. Although this really is in violation of the terms of service, you can choose for yourself when it is ethical.

· Offering a gift if the customer gives you a great review before they walk out. Identical to above.

· Asking the customer how they feel about your service before they leave and getting them worked up about the result before they leave. Then ask them to assist you out by providing you an evaluation on the platform of your choice.

The most useful thing a business owner explained about reviews is, "Excited customers give reviews, and satisfied customers do not" ;.

So, whatever ethical course of action you choose, I'd recommend a advanced of excellent service and don't forget to encourage your visitors to talk about their experience online. It doesn't hurt to ask and most people are much too busy to just get it done on the own. Some will ask you for help since they don't discover how, by which case, you ought to have a published walk through you can let them have that illustrates the process.

Just a brief warning: Do not need a person use your internet connection to offer you a review on Google. They will see multiple reviews via your IP address and will delete them. Also, don't get 10 reviews in 1 day. Google may also delete those as well Buy Trustpilot Reviews.