In today's competitive markets, it's more important than ever to produce your property listings "stand out" from the crowd. Over 85% of buyers are now actually utilising the Internet to search for that home or property of these dreams. Whether you are an agent, a broker, or developer, quality property photography is quickly becoming certainly one of our most significant marketing tools.real estate videographer
As a new start-up in the real estate photography business, one person can a lot of the "heavy lifting" for his or her clients. By teaming with a web-based platform, it's simple to take professional quality photographs of property listings, and have the flexibility to supply different levels (or bundles) of services to your clients. This takes work flow to a complete new level of convenience without sacrificing quality.
Let's face it - a lot of property listing photos are taken by amateurs making use of their point-and-shoot cameras. You've all seen them. And perhaps that's your chosen way of marketing your properties. What sets the "pros" independent of the others is not just great images, but the capacity to utilize an agency's own "branding" in their virtual tours for a very good cost (typically under $20). With unlimited high definition photographs, support for panoramas, and agent-specific branding, the web-based virtual tour platform offers the budding property photographer a fast and simple method to generate and host quality property listings for the industry.
Furthermore, a home service client panel allows your customers to download images in multiple sizes (email to prospective buyers, used in print ads), edit names and descriptions ("ceramic tile throughout"), rearrange slide show images, access live statistics, set up RSS feeds, and more. Clients enjoy syndication features helping to make their virtual tours compliant with MLS and other major property portals and automatic posting to Facebook and Twitter accounts. Some virtual tour hosts even supports voice-over narrations and the capacity to add your own personal music to slide-shows. How cool is that?
Gone are the days when an agent or broker can just snap several photos and upload for their realty web page and expect to create in prospective buyers. Today's consumer is not just a computer savvy bunch, they have become so visually oriented that sloppy images usually get glossed over, while the really eye-catching photos often draw them in and keep their attention. Even a relative "newbie" can take this concept and make it easier for the agent or broker to exhibit their properties to the entire world in the best possible manner. Consider offering premium packages with "High Dynamic Range" photos, also called "HDR" images. HDR yields impressive results with little extra effort, and allows a photographer to provide very high quality for a nominal fee.
Based on recent Wall Street Journal article, at the closing table listings with nicer photos gain ranging from $934 and $116,076-as measured by the difference between asking and final price-over listings using photos from point-and-click cameras. The data also indicated that listings with nicer photos have more online attention. And yet, for all this, only 15% of listings incorporate higher-end photography. That is even true at the high-end. The WSJ also discovered that more than half of $1 million-plus listings were shot with low-end cameras. There's a niche there just waiting to be filled.
Sure, anyone can take pictures and post them on a website site. So what can set you besides all the others is the unique delivery of services at a competitive price level. Seems such as for instance a "win win" combination for property sales.
John Bates is just a professional digital photographer whose images and illustrated articles have now been published in Nature Photographer, SuperModels Unlimited, and Trooper magazines. His commercial clients include Detroit Brothers Choppers, General Motors, American Specialty Cars, and even the Independent Electoral Commission of Iraq. You are able to find out more about John and his marketing methods at:real estate videographer
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