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 Many studies demonstrate a double-digit rise in worldwide ecommerce sales in 2016. Many analysts even predict that the worldwide ecommerce sales increase consistently till 2020. However, the number of individuals accessing ecommerce websites on the cellular devices has been increasing rapidly. Likewise, a number of studies demonstrate a regular increase in mobile commerce sales driven by customers' mobile engagement behavior rent 4 keeps.

Each enterprise needs to make sure that its ecommerce website keep users engaged by functioning like a mobile app. It must optimize its ecommerce website for cellular devices and allow users make payment through popular mobile wallets. At the same time, the company must also record the emerging ecommerce trends to perform higher conversion rate and increase digital commerce revenue. There's a series of trends that'll impact and shape ecommerce sales in 2017.

7 Trends that'll Impact and Shape Ecommerce Business in 2017

1) Personalized Shopping Experience

Unlike mobile apps, websites lack the capacity to personalize user experience by using the options that come with underlying device and operating system. But many enterprises nowadays use analytics tools to gather a wide selection of customer data. The data collected through analytics tools help businesses to identify the preferences and understand the behavior of individual customers. Also, an ecommerce business can leverage the info to interact customers by showing the best product, content, ads, and deals to each customer. It could further personalize the shopping experience of each customer and boost ecommerce sales by delivering app-like user experience.

2) Social Selling

The data posted on various websites depict that folks take more time on social networking platforms than other websites. Many businesses promote their products or services on popular social support systems to divert visitors for their ecommerce websites regularly. You can find a number of social networking websites that allow users to buy products or services directly without visiting an ecommerce website. Many social support systems are even likely to roll out new features to generate more revenue by facilitating social selling. The ecommerce business owners can take advantage of these social selling options to advertise their products more effectively and boost sales.

3) Chat Bots

Many high-traffic websites nowadays talk with customers through chat bots. Along with working as customer service executives, the chat bots also help users to do commercial activities like shopping and booking. Many ecommerce website developers and owners will soon explore ways to keep visitors engaged by interacting with the machines efficiently. However, an enterprise must deploy many different chat bots to meet up the varying needs and preferences of customers. Some ecommerce companies have previously used chat bots to offer personal shopping service and send messages. Many enterprises will soon use chat bots to create their ecommerce website more interactive and make shopping experience personalized.

4) Artificial Intelligence

The most popular mobile platforms make people use artificial intelligence on an everyday basis. A big number of individuals nowadays perform common tasks by conversing with their machines through Google's Assistant, Apple's Siri, or Microsoft's Cortana. Large ecommerce companies like Amazon have previously started using artificial intelligence to chat with customer. Nevertheless the ecommerce websites will need many different personal assistant to optimize the end-to-end shopping experience. More and more ecommerce businesses will take advantage of artificial intelligence to talk with customers in a smarter way and without deploying additional staff.

5) Contactless Payment

The mobile commerce apps enable users to select from many payment modes - debit/credit card, internet banking and mobile wallets. A big number of buyers nowadays prefer making payment through their mobile wallets to debit or credit cards. In USA, some companies like Starbucks are employing contactless payment options successfully to generate more revenue. Hence, the customers will like to buy product from an ecommerce website which allows them to make use of contactless payment options. Hence, many enterprises need to redesign their ecommerce websites in 2017 to allow for the emerging mobile and contactless payment options rent 4 keeps.

6) Same Day Delivery and Return